WebFanny Reniou; Kiane Goudarzi; Registered: Abstract. There are many strands of marketing research that stress the increasingly active role played by customers within organizations. This role of the customer as an actor raises several questions for Management Science. This article discusses five of these questions: 1) the functions that customers ... Webby Elisa Monnot, Béatrice Parguel, and Fanny Reniou Purpose – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool for private labels, eliminating it …

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WebMay 11, 2015 · Consumer responses to elimination of overpackaging on private label products - Author: Elisa Monnot, Béatrice Parguel, Fanny Reniou – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool for private labels, eliminating it could … WebFanny Reniou Elisa Monnot A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e. Customer-Company Identification. trereife house cornwall

Consumer responses to elimination of overpackaging on private …

WebFanny RENIOU Professeur de marketing Reims Management School 59, rue Pierre Taittinger 51100 Reims Tél. : 03 26 77 47 47 [email protected] Les auteurs remercient Stéphane Debenedetti et Christian Pinson pour leurs précieux commentaires sur les premières versions de cet article. WebFanny Reniou and Elisa Monnot (2024) ,"“Recyclable Or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision", in NA - Advances in … WebLoop is the open research network that increases the discoverability and impact of researchers and their work. Loop enables you to stay up-to-date with the latest … trereife house penzance